Best Loyalty & CRM Systems for Singapore Restaurants in 2025
Nov 1, 2024—
8 min read
Loyalty & CRM systems in Singapore
In Singapore’s highly competitive F&B industry, restaurants face persistent challenges in attracting new customers, retaining loyal ones, and driving consistent growth. A Customer Relationship Management (CRM) and loyalty system can be a game-changer, helping restaurants streamline operations, engage customers effectively, and unlock new revenue opportunities.
With multiple options available in Singapore, this guide provides a detailed analysis of the leading CRM and loyalty systems—Oddle Loyalty, Ascentis, Advocado, and Eber. By comparing their features, pricing, and outcomes, this guide will help you choose the right solution for your business.
Why Your Restaurant Needs a CRM/Loyalty System
A well-designed CRM and loyalty system is no longer a luxury—it’s essential for sustainable growth. Here are the key challenges restaurants face and how the right system can address them:
1. Sustained Growth is a Challenge
Inconsistent Marketing Strategies: Many restaurants rely on temporary boosts like influencer marketing or seasonal promotions, which fail to create lasting results.
Neglected Online Branding: Restaurants often fail to invest in building a strong online presence or optimizing for SEO, limiting visibility and reducing their ability to attract new customers.
2. Retention is Harder Than It Looks
Overestimating Retention Rates: Restaurants often remember frequent diners but overlook the larger customer base, leading to misplaced confidence in retention efforts.
Lack of Engagement: Without knowing who your customers are or what they value, meaningful engagement becomes nearly impossible.
3. Enrolment Rates are Too Low
Capturing Data from the Payer Only: Most systems capture information only from the individual who pays, missing data on the rest of the group.
Missed Opportunities: With low enrolment rates, restaurants are unable to leverage loyalty programs to their full potential.
4. Fragmented Customer Data
Disconnected Channels: Restaurants often separate dine-in, delivery, and takeaway data, making it hard to build a complete customer profile.
Lost Cross-Channel Opportunities: Without integration, restaurants miss chances to encourage delivery customers to dine in or vice versa.
5. Poor Online Reputation and SEO
A key challenge for restaurants is the failure to build a robust online brand:
Unoptimised SEO: Without a focus on keywords like "best restaurant near me," restaurants miss traffic from organic search.
Limited Review Management: Many restaurants don’t systematically collect reviews, weakening their search visibility and credibility.
Key Metrics for Measuring CRM/Loyalty Success
The effectiveness of a CRM and loyalty system can be measured through these critical metrics:
1. Number of Customers Enrolled
A loyalty program’s impact starts with how many customers you can successfully enrol. Systems that limit enrolment to just the paying customer often fail to maximise potential.
2. Cost Per Customer Enrolled
Fixed subscription models can result in high costs per enrolled customer, especially for smaller restaurants with lower traffic.
3. Active Engagement Sent to Customers Enrolled
Capturing data is just the first step. The effectiveness of a CRM depends on how actively you can engage those customers with rewards, reminders, and offers.
4. Cost Per Engagement
Expensive communication channels like SMS or WhatsApp significantly increase costs, while email-based engagement can reduce expenses.
5. Return on Investment (ROI)
The true test of a loyalty program lies in the revenue it generates compared to the costs of enrolment, engagement, and platform fees.
Detailed Enrolment Cost Analysis
Let’s assume a restaurant serves 3,000 covers per month. Here’s how enrolment costs compare for each platform:
Eber
Captures only paying customers (~1 in 4 diners), yielding 750 potential customers per month.
With a 20% enrolment rate, this results in 150 enrolled customers.
Monthly Software Cost per Outlet: SGD 299
Enrolment Cost per Customer: SGD 1.99 per customer (SGD299/150)
Advocado
Captures only paying customers (~1 in 4 diners), yielding 750 potential customers per month.
With a 20% enrolment rate, this results in 150 enrolled customers.
Monthly Software Cost per Outlet: SGD 158
Enrolment Cost per Customer: SGD 1.05 per customer (SGD158/150)
Oddle Loyalty
Charges SGD 0.35 per customer enrolled, making it significantly more cost-effective compared to subscription-based models.
Pricing Comparison of CRM/Loyalty Systems
``` | System | Pricing Model | Starting Cost (per outlet) | Enrollment Cost | Engagement Cost | | Oddle Loyalty | Usage-Based Pricing | No upfront cost, pay per usage | Low ($0.35/customer) | Low (email-focused) | | Ascentis | Custom Pricing | Contact for quote | Moderate | Moderate to High | | Advocado | Fixed Subscription | SGD158/month | High ($1.05/customer) | High (SMS/WhatsApp) | | Eber | Fixed Subscription | SGD299/month | High ($1.99/customer) | Moderate to High
```
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Which System is Right for Your Restaurant?
Choosing the best CRM and loyalty system depends on your restaurant’s priorities, customer engagement goals, and operational needs. Here’s a detailed analysis of how each system performs, highlighting their strengths and considerations:
Maximises customer enrolment through QR codes and NFC, capturing more data from all diners at the table
Comprehensive data capture, including email, birthday, phone number, and dining behaviour
Effective re-engagement tools like email reminders, vouchers, and surveys
Focused on driving measurable outcomes like repeat visits and retention
Considerations
Primarily tailored for dine-in customer engagement; additional solutions may be needed for delivery-heavy businesses
Who Should Use Oddle Loyalty?Restaurants seeking a loyalty solution tailored specifically for the F&B industry, with a focus on enrollment, retention, and re-engagement through detailed customer insights.
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Ascentis
Website:<https://corp.ascentis.com.sg/>
Key Strengths
Robust analytics for detailed customer behaviour and campaign insights
Seamless omnichannel integration across reservations, in-store visits, and delivery platforms
Highly customizable loyalty programs
Considerations
Complex setup with a steep learning curve, especially for smaller teams
High costs may make it inaccessible for smaller restaurants
Potential for underutilized features if resources or expertise are lacking
Who Should Use Ascentis?Larger businesses or multi-outlet restaurants looking for an enterprise-grade solution with robust analytics and cross-channel integration capabilities.
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Advocado
Website: <https://advocadoapp.com/>
Key Strengths
Easy to set up and operate, ideal for small to medium-sized restaurants
Supports versatile reward options like cashback, points, and stamp cards
Fixed pricing for predictability
Considerations
Limited data capture focuses on basic customer details like name and phone number
High engagement costs for SMS/WhatsApp-based campaigns
Scalability is limited for growing businesses or larger operations
Who Should Use Advocado?Restaurants seeking a basic, low-maintenance loyalty solution for small-scale operations with modest engagement needs.
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Eber
Website: <https://eber.co/>
Key Strengths
Comprehensive feature set with loyalty points, digital stamp cards, and multi-channel redemptions
Automated reward distribution simplifies operations
Flexible engagement options across in-store, online, and mobile channels
